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Select your online community stack

Zero to Community is series of articles that helps creators to start a community from scratch. "Select your community stack" is exploring how you can select the stack for your community.

Anna Grigoryan
Anna Grigoryan
4 min read
Select your online community stack
You can access the audio version of this article and much more with the membership.

When I was researching this article, I assumed that I knew what are the popular stacks. However, upon the research, I saw that community management is this puzzle game that every maker is creating for themselves.

The community can vary from a group chat on Telegram, Whatsapp, or Twitter DMs to a premium course community. Community is often a perk in the benefits of joining a paid newsletter. The community can be created by a founder to connect with their target audience.

Each of those communities has a different toolset that fits the use case.

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David's thread illustrated a plethora of tech stacks. Ranging from just Twitter to a complicated setup with paid newsletter and course attached.

In this article I will show you quick templates you can use for some general use cases:

  • Community stack for starting things fast.
  • Community stack for the event-first community.
  • Community stack for the audio-first community.
  • Community stack for the paid premium community.

Community stack for starting things fast

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easy set up for online community

If you want to just start a community very fast here and now you don't need to overthink the setup. Slack and Discord are the easiest way to run a community

Set up of this community is very straightforward.

  • Start a slack workspace or discord server.
  • Take the invite link.
  • Share it on Twitter.

This option is not to overthink the processes for your community. You just start and build on top of it. Both Slack and Discord have a very rich ecosystem of bots, so you can add customization during the process.

Community stack for event-first community

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event community

Event-based online communities are a very popular category. Starting an online community is much easier if you already have an established routine of meeting somewhere with a set time and date.

Recipe #1 for the event-first community.

  • Use Zoom or Whereby or Icebreaker (or any other video conferencing app, literally even Google Meet will do).
  • Use Lu.ma to create a beautiful landing page for it.
  • Use Lu.ma to charge a one-time entrance fee or membership
  • Use Lu.ma to create a newsletter for the event series and create a communication channel with your members.
  • Use Lu.ma to charge one-time fees or memberships for participation
  • Use Slack, Discord, or Circle to host your community.

Recipe #2 for the event-first community.

  • Use Discord to host the community and events with their video and audio channels.
  • Use Carrd to create a beautiful landing page for the community.
  • Embed the Discord welcome screen into the landing page.
  • Use Flurly if you want to monetize the community with memberships or one-time fees.

Community stack for audio community

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Audio community

Audio communities are relatively a new thing after Clubhouse entered the chat. It's still hard to define how audio will change the community-building landscape. As of now, I see it as more of a hybrid model. Audio only for conversations, but for the discovery and nuance it's more of the text.

Recipe #1 for the audio community.

  • Use Clubhouse to host and record the conversations
  • Use Lu.ma to build a beautiful landing page for the community and conversations.
  • Use Lu.ma or Clubhouse native payments to monetize the conversations with one-time payments or memberships

Recipe #2 for the audio community.

  • Use Space to host and record the conversations. You can have them set out as public or private.
  • Use Carrd to make a landing page for the community.
  • Use Flurly to monetize the community through memberships or one-time entrance fee.

Community stack for paid premium community

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premium community

Premium communities usually are centered around educational programs or content. This community can be used to connect students to a cohort-based course.

Recipe #1 for premium paid community.

  • Use Circle to host your community. Circle is a white label community tool, which means you can fully customize their branding and host it on your website.
  • Use Memberful or Memberspace for secure sign-up of the members. Or you can use Flurly too.
  • Use Zoom and Lu.ma to host your course or educational program if you have one.
  • Use Notion for hosting your educational content.

Recipe #2 for premium paid community.

  • Use Genevachat to host your community.
  • Use Genevachat to host your educational sessions on the internal audio and video rooms.
  • Use Flurly to monetize the Genevachat community.

This recipe are meant to help you jumpstart your community-building process. Take one use it for some time, to understand your needs and add other building blocks.

Happy building.

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Anna Grigoryan

Profiling Creator Economy. Ex SmartGateVc, ex Armenia Startup Academy.