Table of Contents
The Community Writing Program is a content marketing program that I tailor for your community-led business on the go. It's your community content writer and content strategist in one place.
- We help your community to set up goals, marketing strategy, metrics unique for your target market.
- We help you execute and report on the results.
I will help you start a community writing initiative, align it to your business, your community and your company culture. How it works?
Step 1: Learning from your community
- I join your community to learn about the type of content you'll need. What your members value, need are excited about.
- I come up with a few themes that are aligned with your community vibe.
Step 2: We discuss the long-term goals for your business and of your community
- I sit down with your marketing and community teams to understand your goals and values.
- Together prioritize and discuss the themes that came up during the first step.
- Together we come up with unique OKRs and metrics for the content marketing and strategy.
Step 3: We publish the first writing
- After the discussion I deliver 1 piece of content usually around 600-800 words.
- I come up with a promotion strategy for the content.
- I analyze the feedback from the community and the results of the promotion.
Step 4: We publish 3 more writing pieces
- After analyzing the feedback and promotion results I work on 3 more writing pieces.
- I adjust the content marketing strategy if needed.
- I publish the articles and help you promote them.
- I continually analyze the feedback.
Step 5: Developing the strategy
- Taking into account the feedback and results that the articles achieved I come up with a content promotion strategy.
- I provide a list of topics and themes to write for your community.
- I help set up metrics and reporting for your executive team and investors
Usually on this step the collaboration under the "Community Writing" program ends.
The process will take 1-2 months.
How to start:
- We have an onboarding call for 45EUR to see if we are the best fit to help your business.
- We sign an agreement.
- You pay 2500 EUR (+VAT) upfront for 4 pieces of writing, research, content strategy and marketing.