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Finding your community mission
In this article I will talk about:
- Why you need a mission for your community.
- How to define your community mission.
Community is a very powerful tool, that can be used not only by creators but also by companies. The plus side is:
- direct communication with customers,
- knowledge generation for a specific niche in an industry
- collection of experts of an industry in one space.
And the list can go on.
But, let's step back for a second. Why you need a community? What do you want to achieve with this community?
Sure you can just start a slack workspace or a discord server and maintain it. However, the risk is that you will end up on the list of muted servers. Community as any product needs a clear mission: why it exists? Let's take an example so things would be more understandable. Let's say you want to start
a community for podcasters
Why you might want to start a community for podcasters:
- you want to connect with other podcasters
- you want to learn more about podcasting
- you want to create a product for podcasters
- you want to start a podcast but don't know where to start.
Those are all legitimate reasons to start a community, and those are great reasons. However, let's think about the other side - your potential members.
Joining a community is a very high commitment procedure - you join to talk, learn and communicate. So what in this case will be a motivation for podcasters to join a community?
What are the reasons people join communities:
- Save time on trial and error of learning some new skill or information.
- Save money on trial and error of learning some new skill or information.
- Learning to make money on a skill that they already possess.
- Get access to experts and the knowledge those experts share.
- And of course for fun too.
Keeping all this in mind what can be the value proposition for the community of podcasters:
- Learn about the best podcast setups.
- Learn how to make your show discovered.
- Learn how to monetize your show.
- Get access to interviews of professional podcasters.
- Get access to perks and discounts for podcasting tools.
Or simply it can be all of the above and of course, it's not limited to the above-mentioned options.
Your community mission needs to be directly tied to the value that you provide to the community e.g. expertise, educational content, connections in the industry.
In the current stage we can define the community mission as:
start podcasting painlessly
This mission empathizes with the "save time" motivation.
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