I'm sure SEO can be confusing for founders. We constantly hear how important SEO is for growing a blog, product, newsletter, podcast, anything actually. However, it's very hard to measure the work that goes into in and the actual impact all that work has.
Today I want to share what are my SEO practices, and I will focus on two things:
- What tools I use
- What's my current SEO workflow.
I want to preface this, that I'm not an SEO expert. All I know about SEO is headings and keywords. And really it's enough if you don't plan to start a marketing agency.
What tools I used
website: Ubersuggest (neilpatel.com)
Ubersuggest is a staple in my SEO stack.
I've learned about Neil Patel around six years ago, and already at that moment he was the go to person for SEO. I love his blogs and also his youtube videos about SEO and in general about content writing. So when Ubersuggest launched, I jumped on the train immediately.
Why I love Ubersuggest:
- It's simple to use.
- It helps with keyword research.
- It's free.
Ubersuggest also has a paid plan, which I used for a while, but at this point I think the free functionality is more then enough for me. I use it to find the keywords I want to rank on, what are the best ones with low competition and how to simplify my existing keywords.
INK is currently in my SEO stack.
INK is a recent addition to my workflow for SEO, however it's definitely the most valuable one. The only way I can explain this tool is - it's like Hamingway Editor + Grammarly packed in a product for SEO.
What I usually noticed with SEO editors and content helpers is that they try to butcher your text. For example they make you add your keyword 50 times, change the way your sentences are written, add a lot of headings with keywords in it. And at the end you might not recognize the text at all.
What INK does it actually helps you to make your content readable, it has very cool task based dashboard where you can kind of pick and choose which tasks you want to do.
Also one more plus is that it's a desktop app. I'm just liking desktop apps more this days.
I'm not SEO optimizing everything right off the bat. My writing process is not that long actually. I have a list of topics I want to write about, then I make a plan for each topic and then just write. Basically when I have the plan the whole writing process can take up to 1 hour.
Also I don't like to wait, so when I already have the content I immediately publish it (after grammarly check of course).
How I do SEO for my articles: I batch it.
With INK doing SEO is very easy, each article I running down to 10-15 minutes of review.
Once every 2 weeks I declare an SEO day. By the time I already know the performance of the articles, and I know which ones are promoted by search engines, and which are not.
So for each article this is my workflow (let's take the Audio-first stack article):
- I take keywords I'm interested in (audio community, audio-first community, audio-first stack) and go to Ubersuggest.
- In Ubersuggest I search all of the keywords, and see which have low barrier to entry, and also have relevant content. Because I want to be compared to the right content by the algorithm. This filters out 1 main keyword I use to go forward with.
- I take the selected keyword, I insert it into INK, and paste there my article.
- I edit my article as per suggestions by INK. I do maybe 90% of everything INK recommends to me.
Very simple and fast. As I mentioned each article takes around 10-15 minutes to go through.
With 💛 from Armenia,
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