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Post mortem: How Community Finder became Community Weekly

Why Community Finder is shut down and how Community weekly is the main project now.

Anna Grigoryan
Anna Grigoryan
3 min read
Post mortem: How Community Finder became Community Weekly
Original post can be found at Indiehackers.

In September of 2020 I closed Engineering Growth project to fully concentrate on Community Finder.

At that time Community finder is this mega project for me:

  • I had blog.
  • I had newsletter.
  • I had podcast.
  • I had interviews with community managers.

All I wanted to do is grow my audience, grow the directory of communities, and hope fully make this a full time job.

I quitted my job in April, my savings evaporated by October.

I decided that if I quit my job and be in this stressful situation of making the ends meet, the stress would lead me to some creative outbreak and I would start making money in some way or another.

I wanted to make those fancy twitter threads about my monthly MRR, and how I did it with $0. And it was just not happening for me.

Meanwhile I was stretching myself even thinner. There were days when I had 4-5 meetings in row which led to huge headache and loss of productivity.

I wanted to make a revolutionary product, that I would launch on twitter and I would go viral like so many other people did.

I never had shortage of ideas and I just wanted to test different things, very very fast to see what works and what's not working.

Which led to even more meetings and talks and thinking, drafting, prototyping, working on different projects and more. I could've launch 3 products in a span of 2 weeks, and see how people react to it. Naturally it was a mess.

2 good decisions I made during this period:

  • Monetize the newsletter with sponsorships.
  • Start taking community consultation gigs.

Which resulted in revenue of $1300. *

In October my country went into war, which was the emotionally and physically draining.

And here I just want to point out the insensitivity of some people specifically indiehackers who had the audacity to say to me that my sales are not going up because I'm tweeting about war. How dare you really?

The war ended, but the exhaustion stayed.

Everything was leading to burnout, and it happened to me in December. The only thing I was capable of during that month is sending the newsletter, nothing more. During December I was just compiling links and sending them once a week. And then I took a break from everything for 1 week, and I deconstructed my desires and projects I was working on.

What makes me happy? Why I do the things I do?

I stopped everything and stuck with the newsletter only. And slowly incorporated blogging into the stack.

Community Finder was not working for me because it was this bulky system, that I built for myself:

  • complicated tech stack,
  • the pressure to build a product that makes money,
  • different mediums where I was trying to spread the word about my product. And while I liked podcasting it was fairly exhausting to manage it.
  • constant interviews with people with hopes to find the idea that creates the "aha moment".

It was a prison.

So I created a new simple system for myself, to regain my love to my craft.

Community weekly

  • no complicated stack
  • no pressure to build a product in a rush
  • 1 medium of operation
  • interviews with people that I want to learn from

What will happen to Community Finder:

  • the database of communities will migrate to the personal knowledge hub in Community Weekly
  • the content of blog is on

I'd say as a post mortem note that finding what you're truly passionate about underneath all those products and marketing strategies is important.

For me it's * writing *, today it's about communities next year it can be about filmmaking.

Don't be afraid to deconstruct your path.

On Community Weekly

Anna Grigoryan

Writer, engineer and recovering over-achiever. I bring context into creator economy with Community Weekly newsletter, and help people discover best podcasts out there with Kradl.