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Airtable for creators

How creators can use Airtable to streamline workflows

Anna Grigoryan
Anna Grigoryan
3 min read
Airtable for creators

Today I want to talk about Airtable. I do subscriptions and tool audits for myself quite a lot. I like to optimize my workflows so things would be consistent and I don't make stupid mistakes like mentioning wrong name in the email.

Airtable is a stable in my tech stack, beacause it beautifully integrates with all my workflows, and makes it very easy to store information and share the information. In this article I want to talk about how online creators can use Airtable to their benefit.

Integrate Airtable

As I mention Airtable is very easy to integrate to your existing processes. There are two ways to do so:

  • the official chrome extension you can use to save websites automatically to your bases
  • Integromat integration - where you can integrate Pocket (with action Watch items) and Airtable (Create a record).

Both of those help you keep your database up to date.

Airtable for podcasting

Airtable can help you if you're doing podcasting, especially if you do interview style podcast. What you can do with it.

1) create a database of guests

in this case you can run automations such as:

  • automatically create calendar invites
  • automatically send welcome messages
  • create guest onboarding forms so you'll have information about the guest in a unified way
  • send the recording for a review - if you use Descript you can automatically upload the episode to Google Drive, and send an automated message to the guest when the upload is over

2) create a database of episodes

in this case you can run automations such as:

  • publish episodes directly from Airtable (if you host on Captivate)
  • manage your episodes ideas
  • work with the editor for your podcast sending them notifications to review the recording.

Airtable for newsletter

Airtable can help you to manage the information you need for your newsletter. Especially this can be important if you have a curation newsletter.

What you can do with it:

1) manage your knowledge base


2) manage which link is sent in which newsletter

create a separate table with information about your issues (title and description) and create relations between those databases.

3) manage the information about the people you want to feature in the issue

automate emails and content that you want to share about others in the issue. This specifically can be useful if you have standardized interviews.

Airtable for community

Airtable can be used to manage quite a few processes in your community.

1) Community onboarding

You can create a form that new members are filling out before joining your community.

2) Exit interviews/Surveys

You can create surveys on every topic, to have standardized answers, and specifically exit interviews  to see why are people leaving your community.


3) Keep your community knowledge base

You can use Airtable to manage the community knowledge base. As in you can keep relevant resources and information, FAQs and other things that members are often requesting to have library of your niche resources.

Monetize your Airtable bases

As anything you can also monetize your Airtable bases. More often the tool is used to create curated database of information. The business model is:

selling access to an up to date database

For example:

1) Sponsorgap - the website started as a huge database of sponsors for newsletter creators. The business model is selling access to an updated database, or getting access to a small chunk of the database that is not updated.

2) Newsletter Spy - selling access to information about substack newsletters neatly packaged in a database. Access is lifetime with no updates.

How to monetize

Of course you can use standard tools like: Gumroad and Flurly. However there's a new tool that got my attention.

Curateable - the tool helps you to securely sell access to your Airtable database and also to make a convenient landing page for it.

I think it's important to remember that creator economy is not limited to blogs, newsletters and podcasts. It's also mainly centered around democratization of knowledge sharing. Selling access to Airtable databases is just one form of that process.


Anna Grigoryan

Writer, engineer and recovering over-achiever. I bring context into creator economy with Community Weekly newsletter, and help people discover best podcasts out there with Kradl.